The Top 5 Alabama Billboard Companies for Tree Service Are:
1. New South Outdoor
2. Lamar Advertising Company
3. NewView Outdoor
4. Black Belt Outdoor Advertising
5. Mashburn Outdoor
Billboards are a commanding presence, offering unparalleled visibility for businesses. In Alabama, a state with diverse urban and rural landscapes, billboard advertising can be especially effective for tree service companies aiming to increase their market reach. Here’s a look at the top five billboard companies in the state, each bringing its unique strengths to the table.
1. New South Outdoor
Contact Number: (256) 253-1440
Email Address: info@newsouthoutdoor.com
Website: https://www.newsouthoutdoor.com/
New South Outdoor stands out for its blend of traditional and digital billboard offerings across Alabama and Tennessee. With an emphasis on maximizing client messages in strategic locations, they ensure constant visibility, unhindered by the limitations of other media forms. Their service includes tailored marketing guidance, ideal for tree service companies looking to make a significant impact. Operating in key locations, they enable businesses to target specific demographics or broadcast to a wide audience.
2. Lamar Advertising Company
Contact Number: 205-599-2700
Address: 920 6th Street South, Birmingham, AL 35205
Website: https://lamar.com/birmingham
Lamar Advertising Company in Birmingham and Gadsden offers an extensive inventory of billboards, digital displays, and unique advertising solutions like airport advertising. This variety ensures a broad reach, perfect for tree services aiming for diverse audience engagement. With a presence in a historically rich city like Birmingham, Lamar blends advertisements with the city’s vibrant culture. They provide complimentary design services, enhancing the appeal of campaigns.
3. NewView Outdoor
Address: 162 W Main St, Suite 101, Cartersville, GA 30120
Contact Number: 706-676-7398
Email Address: sales@newviewoutdoor.com
Website: https://newviewoutdoor.com/
Specializing in high-definition billboards in Northeast and Eastern Alabama, NewView Outdoor offers both digital and traditional formats. Their strategic locations ensure maximum visibility in high-traffic areas, making them a prime choice for tree services seeking effective exposure. Priding themselves on excellent service and client success, NewView Outdoor’s approach is tailored to elevate advertising campaigns.
4. Black Belt Outdoor Advertising
Contact Number: 205-319-1099
Address: 310 Broad Street Selma, AL 36701
Website: https://www.blackbeltoutdoor.com/
Black Belt Outdoor Advertising provides a range of digital and static billboard options throughout Alabama. They focus on delivering stress-free and effective advertising processes for their clients, with an emphasis on affordability and results. Their testimonials highlight satisfied customers across various industries, reflecting their adaptability and effectiveness in billboard advertising. While contact details are not directly listed, more information can be found on their website.
5. Mashburn Outdoor
Contact Number: (877) 413-3683
Email Address: creative@mashburnoutdoor.com
Website: https://www.mashburnoutdoor.com/
Mashburn Outdoor operates over 800 traditional and digital billboard faces across the Southeast, including Alabama. Known for their affordable rates and superior customer service, they cater to local, regional, and national advertisers. Their focus on premier locations and commitment to boosting local businesses make them an attractive option for tree service companies seeking wide-reaching exposure. Contact them at (877) 413-3683 or explore their offerings on their website.
How Much Does a Billboard Company in Alabama Charge?
In Alabama, billboard advertising costs can range from around $650 to $1,850 per billboard, with prices varying based on location, size, and type of billboard (traditional or digital). Here’s a breakdown:
- Traditional vs. Digital Billboards: Traditional billboards typically cost less per impression compared to digital billboards. Digital billboards offer more flexibility and dynamic content but come with a higher entry barrier for cost due to additional variables like hardware investment, production, data usage, operations, and electricity (Fit Small Business) (Walletminded).
- Location and Traffic: Billboards in high-traffic, densely populated areas, like major highways or downtown locations, are priced higher due to their increased visibility. Conversely, rural highways see substantially lower traffic and thus lower costs (Walletminded) (Billups).
- Billboard Size and Type: Standard sizes affect pricing. Large bulletins (14’ H x 48’ W) can cost around $3,000+ per month in metro areas, while smaller juniors (10.5’ H x 36’ W) might be around $1,500+ per month. Wallscapes and mobile billboards have different pricing structures, with mobile options being more flexible (Walletminded).
- Production and Design Costs: Basic design can start around $500-$1,000, but more complex or 3D productions can increase costs significantly (Walletminded).
- CPM Rates by Market: CPM (Cost Per Thousand impressions) rates vary based on market size, ranging from around $2 – $7 in rural areas to $12 – $25+ in top DMAs (Designated Market Areas) (Walletminded).
- Negotiation and Bundle Options: Negotiating better billboard pricing can be achieved by bundling multiple boards, locking in longer contract terms, and considering seasonal fluctuations. This can lead to more affordable rates (Walletminded).
It’s important to note that these are general estimations and actual prices can vary based on the specific billboard company, the exact location within Alabama, and the current market conditions. For the most accurate and up-to-date pricing, it’s recommended to contact billboard companies directly in Alabama.
How to Start a Billboard Business
In a comprehensive YouTube tutorial by Sean Academy, instructor Sarah delves into the nuts and bolts of starting a billboard advertising business. This video, a blend of practical advice and strategic insights, is a valuable resource for aspiring entrepreneurs in the outdoor advertising industry.
Understanding the Business
Sarah begins by emphasizing the potent impact billboard advertising can have. She notes that this form of advertising offers long-term exposure at a relatively low investment, reaching thousands daily. It’s highlighted that starting a billboard advertising company could be profitable, but it’s crucial to be aware of the regulations and financial commitments involved.
Navigating Financial and Legal Aspects
The video advises on the importance of understanding the financial costs and legal ramifications associated with billboard advertising. Key expenses such as insurance, construction, lighting, permits, and taxes are discussed. Sarah points out that costs vary based on location and billboard type, with prices ranging significantly depending on urban or rural settings.
Legal Considerations and Location Scouting
Compliance with the Highway Beautification Act and local zoning laws is crucial. Restrictions on electronic signs and the need for permits from state transportation departments are also covered. Sarah suggests collecting maps and identifying ideal locations for billboards, considering factors like visibility and rental costs.
Acquiring and Contracting
The tutorial covers acquiring billboard signs, ground leases, and permits, often available through established companies. It recommends legal consultation when drafting contracts, emphasizing the need to clearly define terms like ad duration, design specifics, maintenance responsibilities, and penalties for contract breaches.
Construction and Design
Options between LED and vinyl billboards are discussed. While electronic billboards offer the advantage of advertising multiple companies simultaneously, they may have a higher initial cost. Sarah advises interviewing local business owners and potentially hiring a graphic artist for design collaboration, emphasizing the need for eye-catching and succinct signage.
Setting Competitive Rates and Insurance
Creating competitive rates and setting minimum and maximum rental periods are also highlighted. The tutorial suggests offering discounts for longer-term agreements and emphasizes the necessity of standard liability insurance for billboard businesses.
Considering Small Towns and Diverse Needs
Sarah advises not to overlook smaller towns, suggesting that establishing a presence in these areas can be beneficial. Adjusting billboard specifications to fit different budgets and needs is recommended for effectiveness in varied locales.