Infographics provide an engaging, easy-to-read visual overview of a topic. Readers can appreciate the brevity, while it makes gathering information online faster, entertaining and educational.
Understanding how infographics work and the benefits they offer can help you decide both when and how to incorporate them in your blog posts.
What Is an Infographic?
Simply stated, it’s information or data represented visually. This may include various images or charts, but there’s usually minimal text involved.
These displays give the reader a rundown of a topic in a brief, yet comprehensive manner. These visuals are especially useful when trying to convey a pattern or trend around a certain subject.
Types of Infographics
Infographics are a powerful tool in this era of big data and they come in many forms. The most common types are:
This type entails presenting something such as survey results in an easily-digestible format. Other reasons to use statistical-based infographics include wanting to back up your point with useful data. You can even include relevant sources for readers to click on and verify your content.
There are loads of ways to present otherwise-bland information here, such as using specific icons or eye-catching graphics for each point.
Timelines are the best option if you want to detail the history of something, such as the growth of your company. You can arrange your timeline in a natural flow, much like a linear storyline.
You’re able to include key dates and memorable moments, with facts and figures that correspond accordingly.
Are you looking to break down how something works? This type of infographic involves the use of visual elements to represent or explain an otherwise-abstract idea in concrete terms.
This could be anything from describing how a new web app works to medical infographics that display how a certain exercise affects particular muscles.
These are one of the only types of infographics that rely primarily on text. They’re meant to explain step-by-step processes, often paired with a summary of the same subject.
You can add visuals along the way to make it more appealing, of course. Include colors and attractive fonts to break up the text and keep the readers engaged.
Readers love lists! How many “top 10” lists have you read in the past month?
They’re easy to digest and when composed well, they can nicely flow from one point to the next. It makes for a clear way to organize data and also provides individuals the chance to skim to the bullets they’re interested in.
Instead of basic bullets, you can incorporate visual icons and make certain items stand out. These lists are usually numbered to enhance the organization of said data.
Comparison infographics showcase distinctions between multiple items or ideas. You might see them split into two sections, horizontally or vertically.
These help readers decide which option or item to purchase, which could be anything from skin care products to a new phone. They often involve pros and cons, enabling people to tally up their decision with ease.
These allow you to communicate information that’s tied to a specific geographical location. You might imagine the weather maps here when winter storms are rolling in, but you can utilize these infographics for much more.
The map charts could describe sales regions, for example. By using simple labels and icons, you can point directly to the area you’re focusing on.
Why Do I Need Infographics in My Blog Posts?
Infographics come with a slew of benefits, let’s dive into the top 6 here:
1. Easy to Digest and Enjoyable
According to various studies, anywhere between 65 percent and 80 percent of individuals are visual learners. So, while people crave data, facts, figures and statistics, these studies show that the majority are apt to digest this information visually. It also means that they’ll understand and remember it better.
Imagine for a moment you’re scrolling through your Facebook feed. One post shares an article discussing recent marketing trends and another post has similar data but in visual form. Which one are you going to click on?
2. Generate Traffic
The information directly above indicates that individuals who are pleased with their viewing experience would be inclined to view more in the future.
Churning out compelling, reliable content in visual form entices the reader to return to your website, which is exactly what you want. The more traffic you receive, the better your chances are at generating sales and gaining long-term customers.
Speaking of generating traffic, infographics are SEO-friendly. Search engine optimization is a process designed by Google for websites to comply with to grow organic traffic from the search result page.
Since infographics are viral by nature, the more individuals are likely to click on them and share them with others.
Google will then recognize and index your website to a higher rank because it complies with Google’s ranking system. The keywords here are “relevant” and “useful”, so take advantage and make sure your infographics are just that.
When you develop and publish an infographic to your blog, you receive an embed code automatically. These codes are used to install single-content items, such as images or videos, onto your site.
They’re easy to add anywhere and provide you with the option to paste your infographic in numerous places or however you see fit.
To figure out how well your content is received, you need to track it.
Doing so provides insight so you can better analyze your website’s traffic. It helps you understand your audience and their habits. This then allows you to take your findings and refine your publishing methods and content to better hit your targets.
Some may forget to track their visuals. It’s not only possible but imperative for a successful marketing strategy.
6. Build Brand Awareness and Reputation
You can easily throw your logo onto an infographic. The more visuals you create, the more your brand is seen and remembered by others. This can result in viewers trusting your company as it appears credible and engaging.
Designing an attractive and compelling infographic takes time, experience and knowledge to complete. As you share your infographic, readers will appreciate and perceive you as an expert in your field.
Time to Graph
Infographics are a clever, engaging way to get your brand out there and gain clients through visually-appealing, yet informative, content. They take on many forms from statistical representations to lists. There’s sure to be a type for the data you’re looking to publish.
Not only can they help with revving up your website’s traffic, but you can embed and track them with ease. Use these results to enhance your published content in the future.
We at Clever Touch know full-well just how critical your company’s marketing strategy is. This is precisely why we’re offering these go-to reasons for using infographics. Are you looking for some marketing support? Contact us today.