If you’re an online entrepreneur, you already have an idea of how important the content you produce is to your business. Your copy conveys your brand to your audience, and great content can make you an authoritative source of information overnight.
If you’re an affiliate site owner, top quality content becomes even more imperative. After all, an outstanding review can drive product sales through the roof (and your commission with it!). Can you use spun content for your affiliate site?
Sure! In fact, many startups do. The problem is, you’re never going to be as successful as you would be with original content. Let’s take a deeper look to find out why.
It’s true that original content takes more time to create, and even that it might cost you a little more if you don’t have the skills to write it yourself.
Have you been wondering if that time and money investment will really give you the return you’re looking for? Well, let me elaborate.
You don’t have to be Neil Patel to know how important search engine optimization (SEO) is. But, just in case you’ve been living under a rock, let’s see why original content makes a difference:
Regardless of whether you’re someone using your site as a revenue stream through affiliate marketing or simply want an online resumé for your business, you need SEO.
Why does it make a difference?
Well, did you know that over 88 percent of website visits start with a Google search? Moreover, 92 percent of search engine users only click links from the first page of results.
Quite simply, being highly ranked on search engines means more traffic to your site, which in turn, means more leads and sales.
This, of course, is the ultimate goal. The truth is, SEO and quality content go hand in hand. Without one, the other simply won’t work. Google loves original content. In fact, if your content is in any way considered plagiarized, your ranking will be penalized.
But here’s the tricky bit:
Simply being plagiarism-free is no longer enough. Anyone whose site was hit by Google’s August 2018 update will tell you that algorithms change all of the time. Google is getting smarter, and now simply being original isn’t enough to get you the top spot.
You can have an article that is 100 percent original, full of the long-tail keywords you used Ahrefs for, but if Google doesn’t think your original content is the most comprehensive out there, you can kiss that top spot goodbye!
There may be over 300 factors in SEO that determine how your site ranks, but if you don’t have the most comprehensive, original articles that other people want to read, it doesn’t matter how good your on and off-page SEO is, your rankings will take a hit.
For your audience, authenticity and legitimacy will go hand in hand. Chances are, your readers haven’t just stumbled across your website. They’re doing research and looking for specific information.
They’ve probably even read a few articles before coming across yours. If they recognize your content as something they’ve read before, you’ll lose credibility and authority with your reader.
Why is this important?
Well, if you read an article online and you didn’t like it, would you read the whole thing? Do you go back to their site to read more? No, of course not.
Providing your reader with fresh, original work can lend your affiliate site a sense of credibility and experience.
Choosing to produce quality original content will help you build a strong brand voice and trust with your readers.
This is key when it comes to connecting with—and expanding—your audience. Being an authority in your niche means more likes and shares and remember, Google loves content that other people love.
You want to separate yourself and your website from the others out there. Don’t settle to be part of the dime a dozen group where you may see a small trickle of income. You want your affiliate website to be more than just an occasional click. Working with professional content writers and editors who know how to produce comprehensive, original content that sells affiliate products is a must if you want to be successful.
You want to stand out—for the right reasons. Original, eye-catching, well-constructed work, will help draw your readers in. Your original content can create a visible difference between your website and others out there. When you’re running an affiliate website, the content is where your business stems from. Don’t skimp on its creation.
A word-of-mouth recommendation is worth its weight in gold. It generally comes from a trusted source. In today’s digital age, the word-of-mouth recommendation has taken on a different form. Its importance, however, hasn’t. Today, a single positive word in a Facebook group or on a Reddit forum can have droves of people moving your way.
You want your content to stand out? You need it to perform well enough to leave a positive mark on everyone who visits your page.
Every positive encounter can potentially lead to dozens more. High-quality, professional content can make that happen more quickly for you. Think of your content as one of the most important building blocks of your brand.
You’ll see quickly why it should be entirely original. Yet, just as a positive recommendation can do incredible things for your business, one negative word can also spread like wildfire. Quality, researched, original content can help you avoid complaints and dissatisfaction while increasing the likelihood of positive recommendations.
You have an affiliate business to run. You shouldn’t be spending your time creating the content your website needs. Outsourcing your content creation can be a great way to get the original content you need—without sacrificing the other components of your business.
Although hiring writers and editors can be expensive, you need someone with the right tools for the job if you want it done properly. Finding a competent, recommended agency is the best route to take. Sure, they may cost you more than someone on Fiverr, but it’s all about the quality.
You need to consider your ROI and most agencies will have both writers and editors on their team which, with a good agency, means content that is error-free and ready to publish. Furthermore, if that agency also happens to offer a WordPress uploading service, then that will save you valuable time you can spend on other areas that need your focus.
By producing the right content, your affiliate website can be a success. Outsourcing to a content marketing agency that has the tools, knowledge, and skills to get results is necessary to take your site to the next level, and way beyond that.
You want your business to stand out from others in your niche. You can’t change the fact that other affiliate websites exist. What you can do, however, is make your affiliate website the better choice with the content you choose to use. Don’t overlook the importance of original content—or the writers who produce it.
Contact Clever Touch Marketing today, to discuss your business goals and how our content creation and affiliate marketing teams can help you.