Looking to grow your business? Want to reach your audience in an effective and positive way? Content marketing can help you do just that.
If you have a new business or aren’t experienced with content marketing, this is where to start. In this article, we’ll take a good look at what content marketing is—and why you need it.
Put simply, content marketing is the process of marketing your business through created content. It sounds pretty straightforward, even simple. It can be surprising, though, exactly how much needs to go into content marketing to make it an effective marketing strategy.
If this is something you want to implement for your business, you’ll need to address the biggest component: content. Content is the written, audio, and visual pieces you’ve created that showcase your business.
Examples of content include articles, blogs, podcasts, interviews, and other relevant business information. Ideally, you want this content to capture your audience’s attention and keep them interacting with your business pages. This rapport can solidify your relationship with your consumers—and help your existing audience grow.
Even if you haven’t utilized it yourself, you’ve probably heard of content marketing before. There’s a simple reason for that. It works.
The main reason it’s so effective? It’s because of the incredible reach you have using the internet as a marketing medium. There are virtually no limits to the kind of audience you can cultivate.
Right now, nearly half of the people in the world use the internet on a regular basis. Of those, 75 percent are linked in to social media and use mobile devices. You don’t want to miss the opportunity to target this group with your content.
Have you been hesitating to get started with content marketing because you think it’s just a fad? You may want to reconsider.
According to recent data, content marketing is considered a crucial strategy for 91 percent of Business-to-Business (B2B) marketers. For Business-to-Consumer (B2C) marketers, that number is 86 percent.
What could be better than these numbers? The fact that the majority of marketers—a whopping 72 percent—find that content marketing creates greater engagement from their audience. It’s also a beneficial tool for gaining new leads and audience members.
Decided to move forward with content marketing? That’s a great first step. Now you’ll have to spend some time hammering out your content marketing strategy.
Don’t let this part overwhelm you and leave you paralyzed with inaction. Leaping into content marketing without a plan won’t get you the success you and your business deserve. Not moving forward because you don’t have a plan? That won’t help you either.
Use these simple steps to get a plan up and running. Once you have your plan outlined, you can begin to put it into action—and start seeing results.
To effectively use your content marketing strategy, you need more than just a plan. You need a solid understanding of your business—and your audience.
You’ve taken the first steps. You’ve taken into account your strengths as a company, identified your goals, and considered your target audience. Don’t stop now.
The next step you need to take is to determine what implementing your content marketing strategy will look like. To do this successfully, you’ll need to do the following.
Before you get too far into your content marketing, you’ll want to do some serious keyword research. Knowing what keywords to use during your content creation will help you make your content marketing a success.
There are three types of keywords you’ll want to use. The first is short keywords that are for a broad category. “Pants” and “televisions” are good examples of this kind of keyword. The second type is a medium-length keyword and will be moderately more specific to your product. For example, “boys’ pants” or “HD televisions.”
With your short keywords and your medium keywords, you’ll cover a good amount of ground. But don’t be afraid to get very specific with your keywords as well. The third type, long-tail keywords, will draw your perfect target audience directly to you. “Boys’ jersey drawstring pants” is an example of how very specific keywords could work in your favor.
Once you’ve identified your keywords, you’re ready to get started on your content marketing.
If you’ve come this far, you’re ready to decide exactly how you’re going to employ your content marketing strategy. There are many great options for implementing content marketing. Here are some you’ll see used regularly.
Once your content has been created and published, it’s time to start promoting it. There are several ways to market your content, but these are some of the tried and true approaches.
Social media marketing can be an incredible tool to propel your business—you just need to know how to tap into it.
For optimal results, you might want to turn to a professional. At the very least, you may want to consider a social media optimization tool. This will help make sure you’re spending your money wisely while also getting more out of your marketing campaign.
Email marketing is a great way to reach an audience. Delivered straight to a mailbox, there’s no need to go out hunting for your audience. All you need is an email address.
To market successfully using email, you’ll need a catchy headline. It should be short and easy to scan. You’ll also want to avoid sounding like a salesperson. Seeing excessive promotional language can put your audience off.
If you’re looking to strengthen your content marketing strategy, link building can be a great asset. Creating internal links can help search engines return your business as a result—even if it hasn’t been directly searched for.
Your site will become connected to the sites you link to. For best results, you should always stick with relevant, trustworthy, and high-quality links.
Content marketing can open new doors and do incredible things for your business.
Need help getting your content marketing campaign up and running?
Our team at Clever Touch Marketing can work with you to help you achieve your business goals. Contact us today to discuss your business needs and create a plan of action.